Privacy Policy
This Privacy Policy sets out the data processing practices of Hive Marketing Cloud and Hive Intelligence Limited. Please note that all data thus captured will be used and held in accordance with the requirements of GDPR and UK data protection laws.
Hive Intelligence Limited is a software and services company, and their primary product is the Hive Marketing Cloud. The Hive Marketing Cloud is an automated Customer Journey marketing platform for marketers who need to grow customer lifetime value. It builds and maintains a Customer Data Platform from your existing systems; a platform to better understand and target customers with more relevant and timely content to deliver cross-channel marketing interactions.
Hive Intelligence Limited is the data controller and our Data Protection Officer is Debbie Greenman. If you have any requests concerning your personal data or any queries with regard to how we handle your data you can contact the DPO by phone on (0117) 911 6911, email [email protected] or write to us at The Data Protection Officer, Hive Intelligence Limited, Ground Floor, Bradbrooke House, Almondsbury Business Centre, Woodlands, Bradley Stoke, Bristol, BS32 4QH.
Purpose of processing your personal data
| Activity | Purpose of processing | Lawful basis |
|---|---|---|
| Completing a demo request or pricing request form on www.hivemarketingcloud.com | Provide you with information about our products, prices and services | Consent and legitimate interests – We assume you are giving us consent to fulfil the request |
| Registering for an event on www.hivemarketingcloud.com | Dealing with your request to attend an event | Consent and legitimate interests – We assume you are giving us consent to fulfil the request |
| Processing an enquiry or support request via email | Dealing with your enquiries or support requests | Consent and legitimate interests – We assume you are giving us consent to fulfil the request |
The legal basis on which we rely are
Consent – we request consent in order to process requests for further information of our products and services and to add these users into our marketing programmes to further promote our products and services through the use of personalised and targeted email, SMS and direct mail communications.
Contract – processing is necessary for us to administer the pre-contract and contractual relationship between ourselves and our suppliers/customers/potential employees in connection with the performance of a contract.
Legitimate interests – we assume a legitimate interest to hold some personal data for us to be able to effectively respond to requests.
Marketing
We would like to use your personal data to send you details of products or services that we offer that we have identified as likely to be of interest to you. We will only send you information in line with the preferences you indicated when you provided the personal data.
If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact us via email at [email protected] or write to us at The Data Protection Officer, Hive Intelligence Limited, 3 North Court, The Courtyard, Woodlands, Bradley Stoke, Bristol, BS32 4NQ.
We will not share your data with any third party organisations for the purposes of marketing.
Third-party processors
In carrying out our business including our obligations to you, we may use sub-contractors. These carefully selected partners and service providers may process personal information about you on our behalf. We will ensure that they respect your privacy and abide by all data protection laws.
We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include:
Alchemis Holdings Ltd (trading as Alchemis) Reg. UK Co. 05409273. You can contact Alchemis and view their privacy policy here: https://www.alchemis.co.uk/privacy. Their Data Protection Officer can be emailed at: [email protected].
Retention periods
We will keep your personal data in connection with the services/products you have bought for 10 years after the last purchase. We need to retain this data for our own accounting purposes and for legal and tax purposes.
In terms of personal data we use for marketing, we will keep this data for as long as we are able to market to you and if you withdraw your consent or opt-out of marketing communications, we will keep your contact details only to ensure that we do not contact you again for marketing purposes.
Data subject’s rights
You have rights in respect of your personal data. We will need to confirm your identity before we can consider your request so, if you wish to exercise any of these rights, we will need a photocopy of either of the following documents: passport, driving licence, utility bill for details of your name and address. We will need the request to be sent from the email address associated with the personal data.
The right to be informed – you have the right to be told about the collection and use of the personal data you provide. This privacy policy sets out the purpose for which we process your personal data, how long we will keep your data, who we will share your data with. If you have any questions on how and why we process your data please contact the DPO. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-be-informed
Right of access – you have the right to know whether we are processing your personal data, and to a copy of that data. We would need as much information as possible to enable us to locate your data. We will respond to your request within 28 days of receipt of your request. If you want to exercise this right, please contact the DPO at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-of-access
Right to rectification – you have the right to have any incorrect personal data corrected or completed if it is incomplete. You can make this request verbally or in writing. We will need as much information as possible to enable us to locate your data. We will look at any request and inform you of our decision within 28 days of receiving the request. If you want to exercise this right, please contact the DPO at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-rectification
Right to erasure – this right, often referred to as the right to be forgotten allows you to ask us to erase personal data where there is no valid reason for us to keep it. We will look at any request and inform you of our decision within 28 days of receiving the request. If you want to exercise this right, please contact the DPO at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-erasure
Right to restrict processing – you have the right to ask us to restrict processing of your data. We will look at any request and inform you of our decision within 28 days of receiving the request. If you want to exercise this right, please contact the DP at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-restrict-processing
Right to data portability – you have the right to move, copy or transfer your personal data from one IT environment to another. This right applies to data that you have provided to us and that we are processing on the legal basis of consent or in the performance of a contract and that processing is by automated means. We will respond to your request within 28 days of receipt of your request. If you want to exercise this right, please contact the DPO at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-data-portability
Right to object – you have the right to object to our processing of your personal data based on (i) legitimate interests, or for the performance of a task in the public interests/exercise of official authority (including profiling); (ii) direct marketing (including profiling); and (iii) for purposes of scientific/historical research and statistics.
- Legitimate interests/legal task – your objection should be based on your particular situation. We can continue to process the data if we can demonstrate compelling legitimate grounds which override your interests.
- Direct marketing – you have an absolute right to ask us to stop processing for the purposes of direct marketing. We will action your request as soon as possible.
- Scientific/historical research and statistics – your objection should be based on your particular situation. If we are conducting research where the processing is necessary for the performance of a public task, we can refuse to comply with your objection.
If you want to exercise this right, please contact the DPO at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-object
Rights relating to automated decision making including profiling – you have the right in respect of automated decision making, including profiling. Where we carry out solely automated decision making, including profiling, which has legal or similarly significant effects on you, we can only do this if it is in connection with a contract with you, we have a right under law or you have provided your explicit consent. We will tell you if this happens and tell you how you can request human intervention or challenge the decision. If you want to exercise this right, please contact the DPO at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/rights-related-to-automated-decision-making-including-profiling
Processing based on consent
Where we process your personal data based on your consent you have the right to withdraw that consent at any time without reason. You can opt-out by using the unsubscribe/opt-out in any marketing we send you and you can contact the DPO at the contact details above.
The right to lodge a complaint to the supervisory authority
If you are unhappy with any aspect of our handling of your data you can contact the DPO at the contact details above. If you are still unsatisfied you can make a complaint to the Information Commissioner’s Office through their website: https://ico.org.uk/concerns
Statutory/contractual requirement to provide personal data
The personal data that you provide to us is necessary for us to carry out the contract you have entered into with us or for us to perform our obligations under Statute. As a customer and user of the Hive Marketing Cloud software platform, we will use your data to control access and user permissions, prepare bills and statements, and provide account management facilities.
Automated decision making including profiling
We use automated decision making and profiling on our website to provide targeted information to users interested in our products and services. We will profile a user based on their browsing behaviour and interactions, and they will receive automated communications as a result. We will then use their name and email address to deliver the personalised communication.
A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. Find out more about cookies on http://www.allaboutcookies.org
We use cookies to identify you when you visit this website and to keep track of your browsing patterns and build up a demographic profile.
Our use of cookies also allows registered users to be presented with a personalised version of the site, carry out transactions and have access to information about their account.
Most browsers will allow you to turn off cookies. If you want to know how to do this please look at the menu on your browser, or look at the instruction on http://www.allaboutcookies.org
Please note however that turning off cookies will restrict your use of our website.
Cookies we use
| Cookie | What it does | How to disable and consequences |
| Hive Tracking | Attribute activity on your website to individual customers – tailoring existing communication cycles and/or launching new ones in real-time. A personalised tracking code tag is embedded in our website pages. Every time a visitor lands on a page, their browser calls the Hive tracking endpoint and logs the event. Each visitor is automatically allocated an id used to connect them to their page requests, and where the visitor provides their email address (or other reference) we associate their activity with their personal info. | You can disable cookies on our site by updating your browser settings. Please refer to the relevant settings on the browser you use to find out how to do this. By disabling cookies certain website functionality may not work. |
| We use several Google products to track and analyse browsing information on our website. We use Analytics, Tag Manager and AdWords. We use this anonymous information to help us optimise the content and website architecture for users. For more details on how Google uses cookies, you can view the specific cookie explanation at – https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en We also use cookies from Google AdSense, to present you with adverts that may be based on the content you visit the most on our websites. The cookies show us where you saw the advert; help us measure the effectiveness of our advertising campaigns; and limit the number of times you see an advert. | You can disable cookies on our site by updating your browser settings. Please refer to the relevant settings on the browser you use to find out how to do this. By disabling cookies certain website functionality may not work. To control these Google Ads, please visit https://www.google.com/settings/ads/onweb | |
| We use a pixel code and cookie on our site to track visits from advertising that we may have placed on the Facebook platform. This is used solely to report on the performance of the campaigns and does link to the IP or Facebook account of any specific user. | You can disable cookies on our site by updating your browser settings. Please refer to the relevant settings on the browser you use to find out how to do this. By disabling cookies certain website functionality may not work. | |
| We use a pixel code and cookie on our site to track visits from advertising that we may have placed on the Twitter platform. This is used solely to report on the performance of the campaigns and does link to the IP or Twitter account of any specific user. | You can disable cookies on our site by updating your browser settings. Please refer to the relevant settings on the browser you use to find out how to do this. By disabling cookies certain website functionality may not work. |
Third-party websites
Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.
Changes to the privacy statement
This privacy policy is regularly reviewed and will be updated when necessary. If we make any significant changes to the policy we will communicate these to you.
