RFM for marketing eBook
An advanced guide for segmenting customers and increasing brand loyalty based on purchase history.
RFM for marketing eBook:
An advanced guide for segmenting customers and increasing brand loyalty based on purchase history.
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What will you learn?
In this comprehensive guide you will learn how to use Recency, Frequency, and Monetary value to optimise your marketing strategies.
You will learn the fundamentals of RFM analysis and how to use it to segment your customer base for targeted marketing campaigns. From collecting and analysing data to scoring and segmenting customers, this eBook covers every step of the RFM process.
Also discover how RFM analysis can help you identify your high-value customers and improve customer loyalty, leading to increased revenue for your business. Whether you are a marketing professional or just starting out in the industry, this eBook will provide you with the knowledge and skills you need to successfully implement RFM analysis in your marketing efforts.
What’s inside?
- What is RFM analysis?
- How can RFM help Marketers'?
- Segmentation examples you can implement
- How to use RFM segmentation to your advantage?
- Measuring RFM trends over time
