RFM for marketing eBook
RFM for marketing eBook: An advanced guide for segmenting customers and increasing brand loyalty.
RFM analysis is a powerful tool for businesses looking to increase customer loyalty and improve their marketing strategies. This eBook will guide you through the basics of RFM analysis and show you how it can be used to segment your customer base and identify high-value individuals, whilst also finding those that are close to churning. Learn about the benefits of RFM analysis, such as increased conversion rates, improved customer retention, and higher lifetime value of customers.